Responsive web platforms allow websites to adapt to screens of all sizes, regardless which device is used to connect.
Responsive design doesn’t play favorites so it won’t matter if the device is made by Apple, Google, or who-knows-what, the end results look great.
Flexible images and fluid grids then size correctly to fit the screen. In some cases, you can even filter out which content areas are displayed or change the display interface entirely. All of this happens in real-time in fluid, smooth transitions.
You can see it in action now if you’re viewing this on a desktop or laptop browser; for example, try making your browser window smaller. The images and content column will shrink, then the sidebar will disappear altogether. When doing the same thing on Venture’s homepage, you’ll see the layout shrink from three columns, to two columns, to a singular column of content.
Three Money Smart Reasons Why You’ll Save Money & Improve Overall Marketing Performance With Responsive Design
#1 Stay Ahead Of The Tech Curve
Before responsive design came along, if companies wanted to have an optimal mobile experience of their website a separate set of templates or a device-specific app had to be designed and developed.
Every time a new device comes out those costs continue to go up, there’s no benefit from advances in technology because you have to make another website or app specific to that device. The beauty of responsive design is in the fact that it enables your site to fit perfectly in any screen size. One website, all devices. That means that your website only has to be developed once, with a mobile first strategy, significantly reducing the cost.
#2 Your Site Will Be Relevant Longer
When adopting responsive design supported by our updates for life support, your site will stand the test of time for longer. The fact that you can have the ability to design and your site in one project and manage from a single control panel will also free up your time.
Less meetings, less keeping track of variations for the same content, and less wondering if you’re just going to have to do this process all over again once a new device comes on the market.
Instead of playing catch up, you’ll stay ahead of the curve. Your website will be Future-Proof!
#3 Increase Conversion And Earn More Revenue
When people visit your site, they are more likely to take action if they have a good experience. Finding what they are after without a frustrating click-click-click or tap-tap-tap process that forces one new page load after another just to get to a point where they can finally begin the shopping cart process is crucial.
Responsive design with mobile first strategy will greatly improve user experience in all devices and getting them what they need with less frustration means increased conversions and higher sales!
Imagine the surprise on other arts organization’s faces when they see how user friendly and intuitive your site has become.
Venture Is Future-Proof
[fyü-cher ‘prüf] (adjective) – a system that incorporates progressive design standards in order to prevent being superseded by future versions, developments, and trends.
What’s The Difference Between Responsive Websites and Apps?
The most fundamental aspect to understand is apps function separately from your existing website and a mobile website is a variation of your existing website.
Mobile sites don’t need to be downloaded, are available to all, easier to build, and do not need approval by monopolized distributors like iTunes or Google Play. The most important step is doing your research and figuring out whether or not you need any of the infrequently used features or functionality provided by an app. You also need to know what your mobile users are doing when they visit your site so if you haven’t been tracking smartphone metrics already, start.
Responsive Design Benefits
- A single mobile site can work on any mobile platform (but you can development multiple versions if desired).
- Comparatively less expense to develop than an app and as a Venture user, you can rest assured that it has full functionality in all touch screen smartphone browsers and acceptable performance at standard network speeds.
- Can be found and accessed via search engines, websites, and blogs.
- No outside authority needed to distribute.
- Ready to go the moment a user accesses it.
- Never requires user to manually update.
- Content managed from your existing content management system.
Responsive Design Drawbacks
- Requires mobile-first design strategy to completely maximize.
- You don’t always have access all of the smartphone’s native functionality.
- Can’t piggyback on success of third party app distributor.
- Using native code sometimes results in higher performance.
- App is distributed through native app stores and potentially enhances distribution.
- Unrestricted use of native functionality.
- More expensive to develop.
- More expensive to maintain.
- Requires user to update manually.
- Must be developed separately for each platform.
- Useless on desktop and notebook browsers.
- App stores charge large fees for publishing, certifying, and updating.
- Require manual download by user before it can function.