Build Stronger Relationships with Email Marketing & Data Driven Decision

Each account includes a powerful email marketing solution from our Strategic Partner, MailChimp. We also fully integrate the complete range of tracking and analytics tools from the most powerful providers available: Google.

Integrated Enterprise-Class Web Analytics

Most providers simply connect your site to an existing Google Analytics account then call it a day. We think connections are only the beginning. Here’s an overview of the support you can count on from Venture to make sure your data driven decision making has all of the information you’ll need.
  • Connect Google Analytics

    Connection includes verifying data moves from your website to your Google Analytics account along with activating all desired event tracking, custom definitions, and tracking exclusions. If you don’t already have a Google Analytics account, no worries, we’ll create one for you!

  • Make sure your GA account is running must-have configurations and settings

    When it comes to helping arts organizations maximize their data gathering, we’re experts. Did you know demographics tracking isn’t enabled by default inside Google Analytics? We do, and we’ll make sure it’s activated. We’ll also make sure you’re filtering out your own office visit, activate search tracking, download tracking, page scroll depth tracking, and a host of other settings that make the difference between having a bunch of data and the data you need.

  • Setup and connect a Google Search Console account

    Google Analytics is only half of the equation when it comes to creating an effective data driven decision environment. The other half is creating and connecting a Google Search Console account. Venture not only handles everything related to creating the account but we’ll show you how to use its key features, like temporarily blocking a page from Google search results.

Build Stronger Relationships With Email Marketing

Venture seamlessly integrates with Mailchimp. Say goodbye to hacky looking copy/paste subscription forms! Your forms will automatically adopt all of your branded styles. We’ll also help you migrate mailing lists, create campaign templates, and show you how to benefit from automating a variety of communication tasks.
Expand Your Capabilities With These MailChimp Focused Add-ons
Automated Event RSS Email Campaigns

Automated Event RSS Email Campaigns

Venture’s Automated Event RSS Email Campaigns Add-on is the most powerful event automation tool available in the market. It provides a 100 percent automated solution for all of your upcoming and recently added event email campaigns and provides a nearly limitless ability to customize the types of campaigns to offer patron subscribers.

Integrated MailChimp Subscription Management

Integrated MailChimp Subscription Management

This add-on provides real time subscription management for your MailChimp subscribers right into the Venture user admin panel! Break free of sending your users to MailChimp’s hosted subscription management page by providing logged in users the ability to subscribe/unsubscribe from your lists and groups from your Venture website.

Integrated MailChimp Subscription Management

Advanced Forms Tool (Free for Pro Users!)

Tap into MailChimp’s power of segmentation by creating checkbox capability for users to select which lists or groups they want to sign up for. This tool provides the ability to map form submissions with the requisite fields inside of your mailchimp lists.

Not a MailChimp User? No Problem, You’ll Get An Opt-Out Credit
  • Opt-Out

    Do you like your current email provider and therefore don’t have a need for Venture’s included email marketing account feature?

    No problem, you can opt-out for a five percent savings on your annual subscription fee while remaining safe in the knowledge that you can opt-in at any point thereafter.

  • Opt-In Anytime

    Likewise, if you’re in the middle of an annual contract with another email marketing provider and have to wait before converting over to Venture’s email marketing option, we’ll be happy to prorate the opt-out credit through the point where you need to make the switch.

    After all, we understand that every penny matters to nonprofits and we’re here to help you save money and improve marketing performance any way we can!

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