Development Process

We’re Not Your Ordinary Technology Provider

At Venture, we embrace an agile workflow where everyone works closer together in a live and functional development version of your new website. This allows the design process to unfold simultaneously in desktop, tablet, and Smartphone browser environments without falling victim to designing for one at the expense of the others. We keep everything simple:

Plan >>> Integrated design & development via feedback workshop >>> Launch

Each Project Consists Of Two Core Elements:


Includes integrating color palette into CSS, typography, iconography, related branding integration, color palette development, and logo and image designs, coordinating ongoing communication and content exchanges, along with incorporating all setup work of a non-programming nature such as creating custom forms, form, page layouts, navigation architecture, event migration, event index layouts, multisite integration, content migration, email marketing signup form integration, DNS modification, hosting migration, e-commerce setup, and analytics integration.


This includes any necessary programming to modify and/or create custom php templates. It also includes any one-time-only add-on fees. Common custom programming tasks include adding features beyond Venture’s standard functionality and connecting to a CRM or box office provider.

How Long Will The Process Take?

Your Project, Your Schedule

The actual amount of time it takes to depends on a few basic factors:

  1. The amount of content you expect to use at the new website.
  2. How much of that content can be ported over verbatim from the existing website.
  3. Whether or not your new website will incorporate custom programming and/or graphic design.
  4. The amount of in-house or outsourced resources you plan to allocate to the project.
  5. Fortunately, Venture is there to help out at every step in the process with our included support and feedback through varying degrees of custom coding, graphic design, and project management upgrade options.

We’ve seen users get a new site up and running in less than two weeks whereas others have opted to take a few months to complete the work. Either way, you never have to worry about your current site being interrupted and there are no deadlines other than those set by the actual users so you can take as long as you like.

Need more time? No problem, take it. Want to sprint from beginning to end? Done. We’ll work with whatever timeline you need.

NOTE: If your project relies on communication and cooperation of third-party providers, we assume a reasonable level of responsiveness on their part. However, if this does not transpire, it could result in fee based change orders that increase project costs and/or extend the length of the project. In the event of this scenario, Venture would discuss the issues and try to work out alternatives to avoid this outcome. Clients are responsible for confirming any third party provider costs related to the project and to help avoid unexpected expenses, Venture is always happy to identify those areas of overlap and provide client with related support.

Feedback Workshops

What Exactly Are These Feedback Workshops You Mentioned Above?

One of the cornerstones to Venture’s success is embracing the live development environment over the static back and forth of image based mockups and wireframes. Granted, there will still be static design elements to review but we combine those with the live development environment so you can experience how these elements work together alongside dynamic aspects such as how web fonts render on different browsers and devices.

You also get to experience how your branding elements work in different device states, like hover, tap, click, active, and disabled.

In the end, our goal is to help reduce inefficiencies of designing through static visuals; all of which is accomplished by providing two primary participation tools:

  1. Conducting a series of feedback workshops inside the live development environment where we walk you and your team members through recent update.
  2. Providing 24/7 access to the live development environment to encourage participation and let you play with the responsive design in order to become familiar and comfortable with it.

Yes, We Can Use Your In-House Or Third Party Resources

We’re All About Playing Nice With Others.

And we mean it.

Although we have all of the design and development resources you could need, we are always happy to work hand in hand with your graphic designer or other development professional. To this end, we strongly suggest the following before actively engaging your in-house or third party provider with any sort of active design work:

  1. Put us in touch: in order to make the process as productive as possible, it’s good for everyone to get to know one another. In particular, we like to make sure the folks we’re working with understand the responsive platform environment and all of the genuinely cool features it provides.
  2. Require 100% participation: nothing sidetracks a project better than key development team members floating in and out of the process.
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