Victory Gardens Theater

web design | ticketing/crm integration | custom programming | class registration


Victory Gardens Theater is a leader in developing and producing new theatre work and cultivating an inclusive theater community. Victory Gardens’ core strengths are nurturing and producing dynamic and inspiring new plays, reflecting the diversity of our city’s and nation’s culture through engaging diverse communities, and in partnership with Chicago Public Schools, bringing art and culture to our city’s active student population.

Victory Gardens was at a point where a new ticketing system and a several years of steady growth meant they needed a replace their previous site with something that provided a much better user experience. they also had some unique considerations that included serving as the event portal for several resident theater companies and a very busy calendar of education offerings.

The project produced some of our most advanced custom programming goodies to date, such as the brand new Occurrence Category functionality. The site also includes an extensive integration of a custom font designed especially for the organization by their resident graphic design wizard, Greg Shutters.

Their project also included a Spektrix ticketing integration that fully adopts their branding and styles.

Simply put, this project was an absolute blast and is one of the best recent examples of just how much an organization on a budget can accomplish with Venture. We absolutely love the bold color palette, dedicated accessible event listingsconservatory classes, and their dedication to diversity and inclusion that runs through every aspect of the site.

Website Highlights

  • A strong material design approach makes it easy for site visitors to visually distinguish the large number of events on listings and searches.
  • Occurrence taxonomies make it easy to highlight events that feature accessible features, pre/post show activities, previews.
  • A fabulous custom font designed by their in-house graphic design wizard.
  • A strong material design approach makes it easy for site visitors to visually distinguish the large number of events on listings and searches.
  • An extensive production archive automatically adds current shows once final performance date passes.
  • Dedicated adult education classes.
  • Gorgeous event listing page uses existing graphic design assets to produce a lovely grid based layout.
  • Loads of beautiful full width background images used throughout the home page and most interior static pages.
  • WCAG compliant color contrast.
  • Sticky navigation makes it easy for patrons to navigate and purchase tickets across all device types.

Jana Liles: Director of Marketing and Communications, Victory Gardens Theater

Building a new website is always a slow and challenging process. We truly appreciated the way Drew and his team broke the tasks down into small bits and pieces, making sure we were making continuous progress while keeping us from feeling overwhelmed. From start to finish Drew was readily available to answer our questions and make sure we were getting a site that would work for us and our company, not something that was cookie-cutter.

Also, one of the big reasons we decided to go with Venture Industries for our new website was the fact that for each site they develop they also offer continuous tech support for a reasonable annual fee. Our website is our biggest marketing tool and we rely on it to sell a large number of tickets throughout the season. I sleep so much better at night knowing the site is being properly maintained and updated, and if something odd comes up, Drew and his team are just a quick phone call away.

We can’t recommend Venture Industries Online enough!


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