Racine Theatre Guild

Racine Theatre Guild unveils a striking new website. Experience a website redesign as captivating as its productions. A sophisticated monochromatic design unfolds with user-friendly navigation, highlighting upcoming shows, educational programs, and the theatre’s rich history. Unique image collages, woven throughout the site, pay homage to Racine’s multi-decade legacy, creating a seamless connection between past and present.

Services

application processingbrandingevent managementweb design

Highlights

Bold Monochromatic Design: Striking visual identity achieved using the primary color from their palette, maximizing impact with a budget-conscious approach.

Mobile-Friendly & User-Focused: Streamlined design for all devices, prioritizing easy navigation and finding information about shows, classes, and events.

Engaging Content Showcase: Home page hero utilizes a contemporary side-by-side layout of content and image.

Hear from the Racine Theatre Guild Community: Unique patron and stakeholder quotes embedded into page headers throughout the website add a personal touch, highlighting the cherished relationship the Guild has with its community and amplifying those voices.

Effortless Show Discovery & Ticketing: Finding upcoming shows and purchasing tickets a breeze. Patrons navigate intuitively to discover the ideal performance and begin purchasing tickets with just a few clicks.

Fueling the Future with Passionate Volunteers: Recognizing the critical role volunteers play in keeping the Racine Theatre Guild thriving, we maximized their reach and streamline the application process. Sophisticated online volunteer application forms allow potential volunteers to easily express their interests, skills, and availability, providing RTG with a clear picture of how they can best contribute.

Speed Sells

Don’t Sacrifice Speed for Beauty

Great design is crucial, but it’s not the whole story. Many arts organizations choose agencies solely on design strength, neglecting the critical role of development. This often results in stunning websites that crawl on mobile or load painfully slow.

The new site is blazing fast, loading in just 1.2 seconds – that’s a whopping 86.4% improvement from the previous 8.1 seconds!

At Venture, we understand the unique needs of arts & culture clients. We deliver award-winning design coupled with lightning-fast performance.

Joycelyn

Fish

Director of Marketing and Development

Racine Theatre Guild
The Racine Theatre Guild’s website needed a comprehensive redesign to better engage our audiences, promote events and diverse offerings, and encourage ticket sales, season subscriptions, event/class registrations, volunteering, and donations. As the main project contact with Drew, it was wonderful to establish the understanding about all the stories we hoped to share early on, along with the necessary information and easy navigation needed for the site. Having his expertise to try new layouts, figure out technical details, and provide suggestions of best practices was wonderful and we continue to touch base after launching the site for updates and questions. Our patrons, community, and volunteers have found the new website as a wonderful upgrade and we are grateful to have had Venture by our side throughout the whole process.

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