New Conservatory Theatre Center
The mission of New Conservatory Theatre Center is to champion innovative, high-quality productions & educational theatre experiences for youth, artists, and the queer & allied communities to effect personal & societal growth, enlightenment and change. With a vision that theatre is a community event and a way to build community, they needed a website that not only maximized revenue conversation but projected their four core values of community, education, activism, and joy. Starting with a strong style guide and fabulous photography, Venture designed a beautiful and modern website. Year-round training and support means admins have an easy time managing content and continuously fine-tuning the site based on metrics and user driven feedback.
Services
Highlights
A modern, clean design approach combined with high contrast text and call to action elements provides visitors a comfortable user experience.
Loads of beautiful full width background images used throughout the home page and most interior static pages.
A variety of layered design elements to sit behind content , such as the color backgrounds with fixed stop points.
Liberal use of svg graphics provide one of the fastest average page load speeds among all our users.
Bold graphic design elements.
Enhanced column controls produced subscription package layouts that look like a table, but are actually column-based with individual content blocks produce an equally intuitive interface on mobile.
Gorgeous event listing page uses existing graphic design assets to produce a lovely row based layout.
Setting The Bar
Design is only the beginning and focusing on that at the expense of everything else true developers bring to the table should be what an arts organization considers when selecting a provider.
We see too many arts and culture orgs select agencies with a strong design foundation for their redesign projects. Unfortunately, many of those agencies have zero clue about development and the end result are sites that run slow and look funky on certain devices.
Compare the page load speed for New Conservatory Theatre Center and two other theaters in the San Francisco area, both of which have much larger budgets. But NCTC’s site not only looks better but loads remarkably faster: it was fully loaded in 1.2 seconds, more than 100% faster than the other two sites. Page load speed is the difference between selling a ticket or generating a donation and not. Those other two sites are seeing revenue fly out the window as a result of those long load times.
Larger budgets and flashy graphics don’t guarantee better results. This is why Venture brings everything arts and culture orgs need to the table to maximize success. Gorgeous design that loads lighting fast thanks to creativity and tight code.
Kate
Jones Butler
Director Of Marketing And Communications
Gallery
Responsive homepage design.
Mobile friendly Subscription and Event Calendars
Conversion focused support pages.
User-friendly event management across a variety of mobile devices.
Single event page engagement.
About page designs project the same image as NCTC’s programming.
Extensive education content features programs, performances, staff, and program impact.