Lookingglass Theatre Company

Recipient of the 2011 Tony Award for Outstanding Regional Theatre, Lookingglass has built a national reputation for artistic excellence and ensemble-based theatrical innovation. They’ve emerged as a nationwide leader in the creation and presentation of new, cutting-edge theatrical works and in sharing its ensemble-based theatrical techniques with Chicago-area students and teachers through Education and Community Programs. Guided by an artistic vision centered on the core values of collaboration, transformation, and invention, Lookingglass seeks to capture audiences’ imaginations leaving them changed, charged and empowered.

For their 30th Anniversary, they needed a new website that captured the company’s spirit and enhanced their unique ensemble nature. Venture performed a comprehensive review of the existing platform and metrics to help determine project scope.

The project focused on automating previously laborious content management tasks, enhancing the integration of their extensive media library, and creating a powerful bespoke team management functionality that seamlessly integrates with Venture’s existing event manager.


artist profilescustom programmingevent managementmedia libraryweb design


Custom Team Management: Create profiles, drag-and-drop team building, customizable display options (shortcodes) across the site.

Comprehensive Team & Event Archives: Extensive artist & production information, searchable history, automatic updates.

Mobile-First Design: Responsive layout, user-friendly buttons, optimized loading for all devices.

WCAG Compliant Accessibility: We believe music should be accessible to everyone. The website adheres to WCAG (Web Content Accessibility Guidelines) standards.

Cutting-Edge User Interface: Sticky navigation on desktop, mobile search & box office access, floating social bar.


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