Having secured the principal trombone position in one of the most prestigious symphonic orchestras in the world, The National Symphony Orchestra, Craig Mulcahy needed an online presence capable of projecting a professional image that matches his carer accomplishments. Functioning far beyond the limits of a typical online brochure, the site features multiple contact forms, a robust audio library, featured content highlighting the artist’s instruments and equipment, as well as testimonials from world class peers.
Integrated social sharing functionality, a custom logo, audio clips, and downloadable media kit content round out a bold online presence package.
Website Highlights
- Fully Responsive Design: The site looks, feels, and functions, perfectly on desktop, tablet, and smartphone browsers without the need for separate mobile optimized versions or platform specific apps.
- Rich Multimedia: Custom audio player functions on iPhones as well as standard desktop browsers.
- Custom Logo: Enhanced branding by mans of a custom logo that accentuates the “M” in Mulcahy by combining the trombone’s main tuning slides.
- Career Focus: The site projects the three primary segments of the artist’s career: orchestra musician, academic authority, and in-demand lecturer and clinician.
- E-commerce Enhanced: The site provides the ability to sell products and services directly or link-out to a third party fulfillment option.
- E-commerce Enhanced: The site provides the ability to sell products and services directly or link-out to a third party fulfillment option.
- Direct Control: The artist can easily create and edit content directly without the frustrating bottlenecks of sending changes to the developer then waiting for implementation.
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