Craig Mulcahy

web design | art direction | custom logo | career portfolio | lead generation

Having secured the principal trombone position in one of the most prestigious symphonic orchestras in the world, The National Symphony Orchestra, Craig Mulcahy needed an online presence capable of projecting a professional image that matches his carer accomplishments. Functioning far beyond the limits of a typical online brochure, the site features multiple contact forms, a robust audio library, featured content highlighting the artist’s instruments and equipment, as well as testimonials from world class peers.

Integrated social sharing functionality, a custom logo, audio clips, and downloadable media kit content round out a bold online presence package.

Website Highlights

  • Fully Responsive Design: The site looks, feels, and functions, perfectly on desktop, tablet, and smartphone browsers without the need for separate mobile optimized versions or platform specific apps.
  • Rich Multimedia: Custom audio player functions on iPhones as well as standard desktop browsers.
  • Custom Logo: Enhanced branding by mans of a custom logo that accentuates the “M” in Mulcahy by combining the trombone’s main tuning slides.
  • Career Focus: The site projects the three primary segments of the artist’s career: orchestra musician, academic authority, and in-demand lecturer and clinician.
  • E-commerce Enhanced: The site provides the ability to sell products and services directly or link-out to a third party fulfillment option.
  • E-commerce Enhanced: The site provides the ability to sell products and services directly or link-out to a third party fulfillment option.
  • Direct Control: The artist can easily create and edit content directly without the frustrating bottlenecks of sending changes to the developer then waiting for implementation.

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