Allegheny RiverStone Center for the Arts is a 501 (c) (3) nonprofit arts organization founded in 2005 and located in Foxburg, Pennsylvania. ARCA’s mission is to provide stimulating and enriching professional arts and education programs, touching the lives of thousands of people living in the six county, Allegheny Valley Region – Clarion, Venango, Armstrong, Butler, Mercer and Crawford counties – and thereby contributing to the economic growth and vitality of the region.
Their new Venture powered website provided them with a large step forward that not only improved their online presence but is also helping to improve internal efficiencies by providing a new e-commerce platform capable of integrating their third party ticket provider as well as process online donations and memberships. These offerings reduce the amount of time they spend on processing these items in-house and offer improved conversion by reaching out to new audiences that have grown used to a certain level of online capability.
In the end, ARCA’s new site allows them to tell their unique story while simultaneously making things easier for their internal operations.
- Homepage hero image helps users self identify the three most common points of contact in overall user flow.
- Internal pages feature full width layouts with liberal use of vertical tabs.
- Extra Smartphone savvy by using large, finger friendly contact points throughout the entire design.
- A tight, clean homepage layout that uses Venture’s Features post type to highlight current and upcoming offerings.