Michael O’Neal Singers

The Michael O’Neal Singers (MOS) recently marked over three decades of choral excellence by launching a new era of “Music of Sunrise” for the Atlanta community. To match their reputation for symphonic precision, the organization sought a digital platform that could bridge the gap between their storied history and their innovative virtual programming.
Our team developed a vibrant, accessible website that serves as a central hub for both local patrons and a global community of singers. We focused on creating a cohesive digital home for the organization’s diverse initiatives, ensuring that the transition from a physical performance to a digital interaction felt natural and professional. By refining the user journey, we’ve created a streamlined experience that mirrors the artistry of their live performances. With a focus on community engagement and modern functionality, the new digital presence effectively communicates the MOS mission to enrich lives through the transformative power of song.

Services

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Highlights

Vibrant and Professional Aesthetic: A visually engaging design that reflects the prestigious 30-year history and the “uplifting spirit” of the ensemble.

Interactive Digital Program Books: Custom-developed, mobile-friendly digital programs for each concert, providing patrons with eco-friendly access to repertoire notes, performer bios, and multimedia content.

Streamlined Patron Hub: A user-friendly interface for purchasing season subscriptions, and individual concert tickets without external redirects.

Singer Resource Portal: Integrated access to rehearsal schedules, digital scores, and educational materials for active chorus members and “Summer Singers” participants.

Dynamic Blog: A dedicated space for news, “MOS Remembers” archives, and deep dives into choral repertoire to keep the community engaged year-round

Mobile-Optimized Experience: Fully responsive design ensures seamless access and functionality across all devices.

Automated Audition Registration: A sophisticated online registration system that captures singer data and automates the scheduling process, reducing administrative overhead for seasonal tryouts.

Speed Sells

Don’t Sacrifice Speed for Beauty

Great design is crucial, but it’s not the whole story. Many arts organizations choose agencies solely on design strength, neglecting the critical role of development. This often results in stunning websites that crawl on mobile or load painfully slow.

At Venture, we understand the unique needs of arts & culture clients. We deliver award-winning design coupled with lightning-fast performance.

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