Texas Cultural Trust is a leading voice for the arts in education, advocacy, and economic impact in Texas, spotlighting the artistic excellence of their state, they’ve seen many of their programs grow and thrive over the years. As a result, they needed a new site capable of projecting each program’s unique mission and activity in a self-contained experience while keeping everything under the organization’s updated branding. The result is a wonderfully enjoyable and design rich site environment!
Their site features a wealth of high impact design elements, coupled with intuitive user friendly layouts.
Individual programs are an integral part of the organization’s activity so the new site focuses as much design time, if not more, on creating a consistent and intuitive landing page layout used across all programs. The grid based interface works beautifully across all device types while subtle animation and use of background videos add movement and warm up the overall user experience.
The site is filled with inspired design to highlight the organization’s impact, accomplishments, and advocacy efforts. Promoting the growing library of media is a central design component.