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Spot-On Entertainment

After a period of rapid growth and product development, Spot-On Entertainment needed to update their website. A concert production/booking company based in New York City, the company’s owner and founder, Scott Coulter, is a multi-award winning performer, director, musical arranger and producer whose creations for theaters and symphonies include The King: The Music of Elvis (produced with TCG), Music of the Knights: Sir Andrew Lloyd Webber, Sir Paul McCartney and Sir Elton John, The Fella Sings Ella, You’ve Got a Friend and Blockbuster Broadway!   Other shows include Defying Gravity: Stephen Schwartz & Friends, Southern Comfort, Jerry Herman: The Broadway Legacy Concert (which is co-produced by Spot-On and the ASCAP Foundation) and the series Blockbuster Pops! (Scott Coulter and Heather Slater creative directors).

Scott needed a site that made it easy for prospective presenters to find a great deal of information about each show they design and offer. Along with a cutting edge cast list, the site projects exactly the sort of polished image Spot-On Entertainment was looking for.

Scott managed to control development expenses thanks to reusing nearly all of his existing show print material. Show cover sheets were incorporated into the landing page show grid and each individual show’s page. Numerous live photos from previous productions help project just how fun and exciting Spot-On’s shows are.

Website Highlights

  • Custom show templates make it easy to add new shows at any time.
  • Show templates are divided into several content modules, each of which can be plugged into any existing or new show page.
  • A mobile first design produced a clean, touch-based navigation menu.
  • Simple and intuitive content animation makes the site a joy to use without forcing users to sit through extended animation sequences.
  • Extra Smartphone savvy by using large, finger friendly contact points throughout the entire design.
  • Animated homepage counters project the company’s experience and sales potential in a creative and fun way.
Scott Coulter

Scott Coulter: singer and owner, Spot-On Entertainment

Drew McManus is a genius!
When I realized my rapidly expanding concert business needed an online presence fast I called Drew. I had no idea what I wanted or, more importantly, what I needed but I needn’t have worried. Drew asked the right questions, listened to my answers and created something beyond my expectations. And he was available every step of the way to answer my questions and help me think outside the box to present my company in the best possible way.
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Spot On Entertainment Cover 2016
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