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Institute of Outdoor Theatre

The Institute of Outdoor Theatre (IOT) was founded in 1963 to serve the rapidly expanding field of outdoor drama. Originally located at UNC-Chapel Hill, it is now housed in the College of Fine Arts and Communication at East Carolina University in Greenville, NC. Since its inception, the Institute’s scope has grown to include a wide variety of theatrical organizations across North America who perform in outdoor settings including Shakespeare festivals, historical dramas, religious dramas, renaissance festivals, dramatic and musical theatre. These organizations are united by their dedication to producing outstanding theatre in outdoor settings and their unique roles in providing exceptional entertainment and tourism attractions for their region.

The IOT’s Venture powered website serves as an integral component to expanding their already firm status as the leading outdoor theatre service organization.

Website Highlights

  • Dedicated image galleries; one per ensemble and as a cumulative gallery that serves as a press kit resource.
  • Member Only Add-on upgrade provides ability to restrict entire pages or specific page content to logged in members.
  • Advanced Forms Tool Add-on along with additional programming to meet the demands of a complex national showcase audition form.
  • Custom designed how-to forms for members to get the most out of online offerings.
  • Multisite network activation provides multiple site installations managed by a single super admin user account.
  • Graphic design work includes a custom logo, color palette, and heavy integration of elements into custom stylesheets.
  • Extensive content planning to improve user experience and navigation.
  • Shared navigation structure between primary and microsites makes it easier for users to seamlessly move from one site to another.
  • Custom designed member portfolio galleries and portfolio index pages highlight each individual member and provide a direct method for members to upload custom copy, images, and video.
  • Homepage portfolio customized to randomly display member portfolios so a different group appears on each user’s page load.
Michael Hardy

Michael C. Hardy: Director (Ret), The Institute of Outdoor Theatre

Drew has shepherded us through our new website’s development for several intensive months now and has never failed to come up with creative solutions or answer our most idiotic questions with good humour.

I don’t know how he’s gotten anything else done, but the results are fantastic and it’s already helping us to transform our organization.

Let’s Talk About Migrating To Venture
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Outdoor Theatre Cover
Outdoor Theatre's extensive theater directory includes special call-out styling for members and supporters while providing a user friendly way for visitors to find theatre's across the globe.
Outdoor Theatre's look is hallmarked by principles of simple, clean, and media rich.
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