The mission of the Austin Opera is to produce operatic performances and educational programs that meet and preserve the highest standards of artistic excellence that culturally enrich the lives of Texans. This commitment is comprised of four essential goals:
- Creating operatic productions that attain the highest artist standards;
- Conveying the operatic art form in ways that make it intellectually and financially accessible to the most diverse as possible audience;
- Providing lifelong educational opportunities and programming to the community, regardless of skill, ethnicity, orientation or financial ability;
- Ensuring the future of the organization through consistent and responsible resource management.
They are an excellent example of how easy it is to create and project a unique branded image by utilizing third party custom designed branding elements.
The organization implemented a major redesign for their 2017/18 season that included a great deal of expanded functionality. They decided to step up their game and use Venture’s Advanced Design and Layout Add-on and the results are fantastic.