After a period of rapid growth and product development, Spot-On Entertainment needed to update their website. A concert production/booking company based in New York City, the company’s owner and founder, Scott Coulter, is a multi-award winning performer, director, musical arranger and producer whose creations for theaters and symphonies include The King: The Music of Elvis (produced with TCG), Music of the Knights: Sir Andrew Lloyd Webber, Sir Paul McCartney and Sir Elton John, The Fella Sings Ella, You’ve Got a Friend and Blockbuster Broadway! Other shows include Defying Gravity: Stephen Schwartz & Friends, Southern Comfort, Jerry Herman: The Broadway Legacy Concert (which is co-produced by Spot-On and the ASCAP Foundation) and the series Blockbuster Pops! (Scott Coulter and Heather Slater creative directors).
Scott needed a site that made it easy for prospective presenters to find a great deal of information about each show they design and offer. Along with a cutting edge cast list, the site projects exactly the sort of polished image Spot-On Entertainment was looking for.
Scott managed to control development expenses thanks to reusing nearly all of his existing show print material. Show cover sheets were incorporated into the landing page show grid and each individual show’s page. Numerous live photos from previous productions help project just how fun and exciting Spot-On’s shows are.