Frankly Music

More than ten years ago, Frankly Music set out to change the way audiences experienced a chamber music concert, embracing a format that combined superb musical performances with social and educational elements. It was a huge success from the very beginning with audiences and musicians alike and they decided to do something special for their 10th anniversary season by giving the website a complete redesign to match the quality of blockbuster programming.

FranklyMusic.org is part of a network of sites under FrankAlmond.com which also includes AViolin’sLife.org. Taking advance of the affordable Multisite Network Upgrade and Domain Mapping add-ons that allow all three sites to share database resources and to be managed by a single admin account.

Website Highlights

• The entire graphic design was derived entirely from the organization’s existing print brochure, keeping graphic design fees to a bare minimum.
• Targeted use of CSS provided a centered logo and main navigation format.
• Innovative use of the portfolio post types allows a group with a smaller number of annual performances, such as Frankly Music, makes use of per concert categorization. In this case, site visitors can filter the musicians based on which concert(s) s/he performs.
• Big, bold, and beautiful artist photography is a hallmark of the artist profile pages.
• Custom background image incorporates the organization’s traditional logo so-as to help build a bridge of familiarity between old and new branding design.
• Discography uses an innovative solution of entering in each recording as a product that links out to a third party provider (iTunes or Amazon.com). The integrated e-commerce indexing creates a wonderfully interactive user experience that is simple to navigate.

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